So, while the discussions around who Gen Alpha is heating up, here’s how YPulse defines all the generations.Īt YPulse, we define the generations as follows: But Google trends indicate that the interest in learning about the next gen has already begun, with searches for “Gen Alpha” reaching an all-time high in September of 2022. But Gen Z has become of equal importance here at YPulse as they grow into young consumers themselves (in fact, brands are asking about them more than Millennials these days). The “Y” in YPulse has always stood for “youth”-and when we began, the majority of youth was the Millennial generation. We’re starting at the beginning: an explanation of how YPulse will define Gen Alpha, from how old they are to how they’re being raised to how brands can get to know the next gen of consumers before they can even talk. But, as we’ve done with previous generations, YPulse will be studying the next gen as they age up-and decoding their behavior for brands trying to reach them. Clearly, there’s still some figuring out being done-and by the way, the exact definition of Gen Z is still a hotly contested mess. Who exactly is the next generation everyone wants to know about? No one has reached a consensus on the years they’re born in yet-some say they begin 2013, others say as early as 2010 and ending in 2024. You’ve heard it, we’ve heard it, and even if no one knows exactly what it means yet, “Gen Alpha” is coming.
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